Posted November 05, 2018 06:33:54A McDonalds in Manhattan is about to open its first dessert café in the nation’s capital, as part of its drive to attract younger customers who are tired of the menu changes that are driving many to ditch the fast-food industry.
McDonalds is the latest fast-casual chain to announce plans to open in the city, which is already home to more than two dozen chains, including McDonald’s, Burger King and KFC.
The company will open its second New York City location in the coming weeks, opening a new location in midtown and launching a new outlet in Union Square in 2018.
New York Mayor Bill de Blasio, who campaigned on a promise to build a city with more restaurants, said in a statement that the move would help to “give our city a new and more inviting restaurant culture, a culture that is not as crowded and crowded as it is in other major cities.”
The move comes as the city faces a rising obesity crisis.
The number of Americans living in poverty hit a record high in 2016, according to the U.S. Centers for Disease Control and Prevention.
New York’s fast-paced retail landscape has also created a host of challenges for restaurants, including labor conditions, staffing and staffing costs.
McDonalds has had trouble attracting the right workers for its new location, with some employees citing a lack of pay and benefits as a barrier to the move.
Mcdonalds plans to hire 10,000 workers in New York to staff its new restaurant, which will open at 6 p.m. on December 12.